Our task was to plan and produce a commercial for a brand new Organic Cola, aimed at the international market. The new cola should be competing with the big brands, but this cola is 100% organic, the ingredients were all fair trade products, and the sugar was non refined and therefor more healthy than traditional sugar.

The purpose of the commercial was to brand the new cola as a better alternative to the existing soft drinks. The target group has not been fully decided, but overall the product was aimed at a younger audience, which has a higher degree of social consciousness.

The commercial should be btw. 30-90 sec. long and contain 3D animated elements.

Our idea was to be innovative, have a clear message to the target group and develop brand awareness. We think that the target group should be young people from 14-28 yrs old, open minded, trend setters, first movers with physical and social awareness.

We came up with the solution of a clean environment as the Antarctic with the penguins, highlighting the pure nature that fit with the 100% organic drink. With the transformation of the penguins we wanted to show our drink makes a change to your life in a cool way.

To brand and make awareness of the new organic drink we came up with a slogan.

“Be organic…break through”

To be a competitor for other energy drinks, you must be an icebreaker to change the attitude around it to be both healthy and cool at the same time, which is quite ok.