Our task was to create a concept how to aim for a new target group for Armani Code.
Our idea was to be innovative, have a clear message to the target group and develop brand awareness. We think that the target group should be young people from 28-35 yrs old, open minded, trend setters, first movers with physical and social awareness.
We came up with the solution of a commercial and a strategy how Armani could brand this to the new target group.